RESOURCES

At TEG: The Entrepreneurs Group we believe in operating with the highest level of transparency and ethical standards. With this mind, the following is a list of recomended reads or resources that have proved useful in our support of the clients and businesses we work with.

Recommended reads:

We have established a strict code of ethics that guides our business activities and interactions with clients, employees, and partners. This code includes the following principles:

Unconscious Branding by Douglas Van Praet

Summary: If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.

Experiential Learning by David A Kolb

Summary: Drawing from the intellectual origins of experiential learning in the works of John Dewey, Kurt Lewin, and Jean Piaget, this book describes the process of experiential learning. It also applies experiential learning to higher education and lifelong learning, particularly with regard to adult education.